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Dear STFC, WTF? Sincerely, Ian
Rather than 'teen talk' 2 an audience, why not invite the teens to see 4 themselves & then THEY can: tweet; blog:... or otherwise disseminate the information to their peers. Teens decide for themselves what is 'hawt' and the pronouncements of anyone over 30 will never be 'hawt' or as we used to say back on the '60s: "hip"!
Adults can't be teens and teens really want adults to be adult, even if they happen to think those adults are pretty cool. They also like to keep teen culture for themselves as much as possible.
The outreach is trying so hard to connect that they're missing the most important element of pedagogy- instruction without being condescending. The best teachers I had did not try to be one of the kids- they presented the information on a level we could understand without slang or talking down to us. We rose to meet the challenge.
More Mythbusters than "Butt Out."
But he should maybe take his own advice and attend a writing class, or at least have someone clean up his messy spelling and grammar (e.g. "hanger" instead of "hangar"). Well-written pieces never go out of style, but his contrived use of teen or tween-speak will read as very dated in just a few years' time.
Also he (or NASA 360) may be working on a false premise that good writing and speech habits are "alienating" to teenagers. I think not, they live in an adult world and can understand what adults are trying to tell them. I HOPE that no teen would reject a message just because someone uses good spelling, grammar, or diction.
Also, since Mr. Alonso is paid by NASA there is a certain expectation of professionalism in anything he produces - again because it might be referred to and archived later on. I agree with the poster who opines that teens need to come up to these "professional grade" standards if they are to succeed in life, as opposed to adults coming down to their trendy colloquialisms - which never works in any case.
If you want to perhaps reach people who feel alienated by science in the first place, using a well known 'language' might make them feel more respected. Science is for the smart people - only, is what most with little or no academic back ground think. The language used by NASA that you refer to is directed to the younger generation. They are not stupid just because they use a different 'in correct language'. They are definitely more playful.
Both Keith, you and me are grown-ups (at least some of the time :-)) compared to the segment of the population NASA is trying to reach with their 'hai's. Science 2.0 represent a way of reaching segments of the population that does not normally take an interest in science - and particularly capture the younger generation of that untapped pool of people. We need all kinds as the war for money is getting tougher every day.
I fear what Keith is conveying is rather a dash of vanity. Maybe. :-)
I will actually talk about this at this fall's American Geophysical Union in San Fransisco. You should come and animate the discussion, Ian! :-)